Legacy is not inherited.
It's built.

Alexandria Reed builds at the intersection of business, culture, real estate, and community, creating brands, spaces, and relationships that turn influence into something lasting.

Co-Founder & CEO, Elevate Collection Realtor · Compass Atlanta Metropolitan Area

Alexandria Reed in black, leaning on a custom black Jeep with a set dinner table in the foreground

About

Build with intention

Across Elevate Collection, real estate, and her own body of work, the throughline is the same: build with intention, connect through community, lead with trust, and leave something meaningful behind.

Alexandria spent years in sports, non-profit, and hospitality before co-founding Elevate Collection, a company built at the intersection of sports, entertainment, and real estate.

Real estate is where it starts. Powered by Compass, Alexandria co-leads an all-women team across two markets, ElevateATL and ElevateDNVR, built specifically to serve athletes and entertainment professionals. The work is education first, transaction second.

But Elevate was never meant to stop at closings. It grew into a fuller platform — Elevated Spaces, curated rooms for people who rarely get to be in one together; a referral-only network that trades scale for trust. Alexandria's Sneaker Gala partnerships with NFL clubs, players, and agencies have turned that same network into real dollars for at-risk youth.

Her story has been told on Bustle, Black Enterprise, HGTV, Hulu, The Wall Street Journal, the National Association of Realtors podcast, and Lori Harder's Earn Your Happy podcast — not because she chased the coverage, but because the model she built kept getting harder to ignore.

She was born in Memphis, raised in Aurora, Colorado, and now calls Atlanta home — a path that shaped the way she thinks about legacy: not inherited, built.

Alexandria Reed laughing, holding a football and a glass of champagne beside a white sports car

Real Estate

Where it starts

Powered by Compass, Alexandria co-leads an all-women team built for athletes and entertainment professionals. The work is education first, transaction second.

Strategic Transition Dual Market Mastery Privacy by Design

Georgia

ElevateATL

Visit ElevateATL.co →

Colorado

ElevateDNVR

Visit ElevateDNVR.co →

Beyond Closings

A fuller platform

Elevate was never meant to stop at closings. It grew into a platform built around how her clients actually live — not a nine-to-five.

Elevated Spaces

Curated rooms

For people who rarely get to be in one together — most recently in Denver and Dallas.

The Network

Referral only

Trades scale for trust — access earned through relationship, never a cold list.

Case Studies

Hendrick Automotive Group

Turning an $11K investment into $200K+ in documented sales

Hendrick Automotive Group partnered with Elevate Collection on a curated brand investment activation, "Fuel the Drive." The result: a documented 18x return, tracked directly to sales — not impressions, not reach, actual revenue attributed to the placement.

$11KInvestment

$200K+Documented sales

18xReturn

What the partnership included

Curated Placement

Hendrick was positioned directly in front of a high-intent Atlanta audience through a genuine brand investment partnership — not a media buy, not a sponsorship package.

Content Capture & Distribution

A recap video showcasing the activation was produced and distributed via Instagram and YouTube Shorts, extending the partnership's reach well past the event itself.

Local Brand Collaboration

Elevate brought in Edmonds Honor Bourbon as a collaborating local business, gifting bourbon glasses and bourbon to Hendrick's clients — turning a single activation into a lasting partnership touchpoint.

Documented ROI

Every element of the partnership was tracked to a measurable outcome — $200K+ in sales, attributed directly to the activation.

Sneaker Gala

Turning network into dollars

Alexandria's Sneaker Gala partnerships with NFL clubs, players, and agencies have turned her network into real dollars for at-risk youth — proof that relationship capital can move further than a rolodex ever could.

Most Recent Fundraiser

Altitude and Ambition · an Elevated Spaces event

Benefiting The John Franklin-Myers Foundation (Tennessee Titans)

Alexandria Reed on the red carpet at a Players Coalition event

In Her Words

Two shows, one throughline

I've had the privilege of interviewing and telling stories of influential leaders from Kyrie Irving to Marina Middleton.

Solo · Apple Podcasts

Exactly What I Mean

Not content for volume — structured thought, power dynamics, identity-level articulation.

Listen on Apple Podcasts →

With Jordan Hawkins

The Elevate Collection Podcast

Where cultural titans talk through the journey from influence to legacy. Where Influence Meets Legacy™.

Listen to the show →

As Seen In

Coverage she didn't chase

Bustle Black Enterprise HGTV Hulu The Wall Street Journal National Association of Realtors Podcast Earn Your Happy Podcast with Lori Harder

Memphis → Aurora → Atlanta

Born in Memphis, raised in Aurora, Colorado, and home in Atlanta today — a path that shaped the way she thinks about legacy.

Alexandria Reed smiling in front of a Women Raise the Game backdrop

“I grew up surrounded by women who knew how to make something beautiful out of what they had been given.”

What have I already started to leave behind as mine?

Let's elevate.

For partnerships, relocation, or a seat in the room — reach out.

Get in Touch

Elevate Collection ↗ ElevateATL ↗ ElevateDNVR ↗ LinkedIn ↗

Legacy is not inherited.It's built.